AQUATIC DIRECT Sustainability Initiatives
"Exporting Prosperity, Responsibility, and Transparency from Indonesia to the World"
At AQUATIC DIRECT, sustainability is not a choice—it’s our foundation. From the farms of Bogor to aquariums in Europe, Asia, and the Americas, we are building a traceable, inclusive, and environmentally responsible supply chain that elevates Indonesia’s ornamental fish industry while uplifting its people. We embed sustainability across our ecosystem using the Five Ps Framework—People, Planet, Prosperity, Partnership, and Peace. Each initiative is designed to balance commercial success with long-term impact for breeders, buyers, and the environment.
1
People: Empowering Local Breeders & Farmers
People are the beginning and end of every fish’s journey.
Challenges faced by breeders:
Most breeders operate informally with limited access to global markets.
Lack of support, training, and infrastructure keeps income stagnant.
Our commitments to people:
Enable breeder branding and recognition to increase margins.
Provide contract farming, technical assistance, and direct market access.
Invest in training for breeding standards, logistics, and traceability.
Investor Value :
Expand access to untapped labor and supply chains.
Improve supply stability through professionalized breeder networks.
2
Planet: Promoting Responsible Aquatic Ecosystems
Beautiful fish come from balanced ecosystems.
Environmental challenges we face:
Poor breeding conditions can lead to high mortality and unsustainable practices.
Shipping processes can cause waste and stress on aquatic species.
Lack of conservation-focused business models in marine industries.
Our commitment to the planet:
Work with breeders who use humane, low-impact practices.
Reduce carbon footprints by optimizing logistics and pooling exports.
Educate stakeholders on fish handling and environmental care.
Investor Value :
Position in the growing green/impact investment space.
Enhance ESG compliance through measurable environmental practices.
3
Prosperity: Building a Globally Competitive Ornamental Fish Industry
When breeders thrive, communities grow.
Barriers to economic prosperity:
Indonesia exports high-quality fish but captures too little value.
Middlemen dilute breeder profits and buyer trust.
Our approach to shared prosperity:
Establish direct export pools that reduce layers in the supply chain.
Help breeders command better prices through branding and certifications.
Increase profitability through pooled logistics and scalable models.
Investor Value :
Capture higher margins through a streamlined value chain.
Build brand equity from traceable, high-quality exports.
4
Strengthening Local and Global Ecosystems
Collaboration is the current that moves us forward.
Supply chain inefficiencies:
Disconnected actors across the supply chain reduce efficiency and trust.
Buyers lack visibility and assurance on breeder practices.
Our collaborative initiatives:
Partner with breeders, exporters, insurers, and buyers under one shared platform.
Facilitate data-sharing, traceability, and smart decision-making via our dashboard.
Co-create programs with local governments and trade bodies to scale impact.
Investor Value :
Strengthen resilience through integrated supply ecosystems.
Access real-time data and insights to de-risk investment.
5
Creating Stability Through Economic Inclusion
Stability starts when people see a future in what they do today.
Threats to long-term growth:
Many breeders remain in subsistence mode with little incentive to grow.
Market access is fragile and vulnerable to external shocks.
Our path to inclusive stability:
Offer long-term contracts, consistent order volumes, and market feedback.
Provide risk mitigation via insurance and backup demand networks.
Foster dignity and pride in ornamental fish farming as a respected livelihood.
Investor Value :
Lower volatility through inclusive and predictable sourcing models.
Contribute to peacebuilding through economic empowerment.
