Aquatic Direct Blue Belt Initiatives

"Scaling Indonesia’s Ornamental Fish Industry through Innovation, Integration, and Impact"

At Aquatic-Direct, we believe Indonesia’s ornamental fish industry holds immense potential to lead in the global market—if supported by the right infrastructure. Today, the supply chain remains fragmented, opaque, and disconnected from the growing international demand.

Our philosophy

The name Aquatic-Direct reflects our mission: to create a direct, streamlined, and trustworthy connection between Indonesian ornamental fish producers and the global marketplace. We understand the breeder’s reality: unstable demand, limited access to international buyers, and low bargaining power due to inefficient distribution systems. Aquatic-Direct is here to change that—by simplifying the path from breeder to buyer, building a transparent and scalable ecosystem that allows breeders to focus on what they do best, and enabling buyers to purchase with confidence.

Our Goal

1

Empower local breeders to reach global market

2

Build a traceable and tech-driven supply chain

3

Promote sustainable and humane fish farming

4

Enable direct exports with lower intermediary costs

5

Foster inclusive economic growth through aquaculture

6

Deliver premium ornamental fish with full transparency

1

Onboarding a Sustainable Investment from Global Funds

Driving Inclusive Growth through Reliable Capital

Despite Indonesia being the world's largest exporter of ornamental fish, local breeders often struggle to scale due to limited access to capital, fragmented infrastructure, and high intermediary costs.

Attract global investors passionate about sustainable aquaculture and biodiversity.

Enable upfront commitment funding models (e.g., contract breeding with upfront wire transfer).

Build a tech-backed, traceable, and financially viable ecosystem for scaling the ornamental fish trade.

Attract global investors passionate about sustainable aquaculture and biodiversity.Enable upfront commitment funding models (e.g., contract breeding with upfront wire transfer).Build a tech-backed, traceable, and financially viable ecosystem for scaling the ornamental fish trade.

2

Direct Sourcing of High-Quality Ornamental Fish

Empowering Breeders to Deliver World-Class Aquatic Life

Middlemen inflate costs, limit product traceability, and slow down international exports, hurting both farmers and buyers.

Establish contract breeding systems for guaranteed quality and supply.

Develop breeder branding and certification programs.

Provide technical assistance and live dashboards for quality control and transparency.

Establish contract breeding systems for guaranteed quality and supply.Develop breeder branding and certification programs.Provide technical assistance and live dashboards for quality control and transparency.

3

Enhancing Global Accessibility with Smart Logistics

From Indonesian Farms to Global Tanks—Fast and Reliable

Long export routes through intermediaries like Singapore and Hong Kong delay deliveries and increase costs.

Build a centralized export pool platform with end-to-end logistics management.

Integrate transhipping and air cargo scheduling for multiple countries.

Offer tailored services based on shipment duration and destination.

Build a centralized export pool platform with end-to-end logistics management.Integrate transhipping and air cargo scheduling for multiple countries.Offer tailored services based on shipment duration and destination.

4

Guaranteeing Transparency with Full Traceability

Know Your Fish—from Farm to Final Destination

Lack of visibility in ornamental fish origins and health conditions makes it difficult for importers to buy with confidence.

Implement traceability profiles: breeder, farmer, age, health, water conditions, certifications.

Use QR-coded reports and public product URLs.

Partner only with certified and trusted breeders.

Implement traceability profiles: breeder, farmer, age, health, water conditions, certifications.Use QR-coded reports and public product URLs.Partner only with certified and trusted breeders.

5

Reducing Risk Through Insurance & Quality Guarantees

Protecting Fish, Farmers, and Buyers

Ornamental fish are sensitive to handling, packaging, and transit—making loss a constant risk.

Offer insurance packages based on shipping time, fish value, and destination.

Define standard packaging protocols to minimize stress and death rates.

Co-develop guarantee schemes with buyers for high-value species.

Offer insurance packages based on shipping time, fish value, and destination.Define standard packaging protocols to minimize stress and death rates.Co-develop guarantee schemes with buyers for high-value species.

6

Creating Global Market Access for Local Breeders

From Bogor to the World—Scaling Indonesia’s Ornamental Fish Industry

Local breeders lack access to global networks, branding tools, and operational capacity to grow.

Provide platform-based exposure through catalogs and digital marketing.

Support breeders in scaling production through contract farming and plasma models.

Aggregate logistics and export processing to lower cost per shipment.

Provide platform-based exposure through catalogs and digital marketing.Support breeders in scaling production through contract farming and plasma models.Aggregate logistics and export processing to lower cost per shipment.

Scaling Ornamental Fish Export Sustainably

At AQUATIC DIRECT, is building a future where Indonesia’s fish farmers thrive, global buyers smile, and ornamental fish travel safely and ethically across the world. We connect breeders to the global stage with technology, transparency, and trust.

🌊 Partner with us to grow the ornamental fish ecosystem—sustainably.

📩 Let’s talk about collaboration, investment, and impact.